Localization is the adaptation of a product or service for a specific market. Language localization goes beyond translation in that it encompasses a wider range of services that may include cultural adaptation, in-market research, graphic adaptation, currency conversations, use of proper date and time formats, color and photo choices, and many other details that would give the product a native feel. The ultimate goal of localization is to give a product the look and feel of having been created specifically for a target market, no matter their language, culture, or location.
The following are some examples of items and materials that benefit from language localization.
- Software & User Interfaces
- Websites & Mobile Apps
- Educational Packages
- Marketing Materials & Advertising
- Corporate Training Materials
- & More
- Have Something That Needs to Be Localized?